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Jewellery atelier
Soulstones
Italian-inspired jewellery from Riga. Crystal chokers, Sicilian ceramic pendants and baroque pearls, curated by Agnese Zeltiņa.
Graphic DesignBrandingSEO
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Websites ✦eCommerce ✦Web Apps ✦Branding ✦UX / UI ✦Performance Marketing ✦SEO ✦Automation ✦
The brief
THE CHALLENGE
A maker with a loyal local following and no way to sell beyond the studio. The work was poetic; the shop was a placeholder.
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How we did it
OUR APPROACH
01
Editorial identity
A calm wordmark and warm Mediterranean palette that frames each piece like a gallery object.
02
Photography direction
Tactile, daylight-led shots (skin, linen, golden hour) so jewellery feels worn rather than staged.
03
Slow-commerce shop
A storefront with wishlist, comparison, gift packaging and seasonal collections.
The outcome
RESULTS THAT MOVED
x3.2
Online revenue
18
Countries shipped
4.9★
Customer rating
What we shipped
DELIVERABLES
A complete package, from first sketch through live, measured and growing. Want the same for your project?
Book a discovery call Visual identity Art direction WooCommerce storefront Packaging SEO
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